wraggster
April 11th, 2011, 16:15
Playing video games is the number one use for tablets such as the iPad, with 84 per cent of owners using it for the purpose - compared to 78 per cent for "searching for information" and 74 per cent for emailing.
The data comes from a new Google survey, which puts "reading the news" as the fourth most common activity at 61 per cent, followed by accessing a social network (56%), music and videos (51%), e-books (46%), shopping (42%), and other (19%).
The survey was conducted by Google's AdMob subsidiary and polled results from 1400 tablets owners in the US.
Other data included in the full report (http://services.google.com/fh/files/blogs/AdMob%20-%20Tablet%20Survey.pdf) shows that 43 per cent of respondents spend more time on their tablet than with their desktop or laptop PC. A third also spend more time than watching television.
A total of 68 per cent of respondents spend at least an hour a day using their tablet, with 82 per cent primarily using it at home - mostly at weekends and in the evening.
Over three quarters admitted that their use of desktop or laptop PCs had decreased since obtaining a laptop, with 28 per cent describing the tablet as their primary computer.
http://www.gamesindustry.biz/articles/2011-04-11-survey-games-number-one-use-for-tablets
The data comes from a new Google survey, which puts "reading the news" as the fourth most common activity at 61 per cent, followed by accessing a social network (56%), music and videos (51%), e-books (46%), shopping (42%), and other (19%).
The survey was conducted by Google's AdMob subsidiary and polled results from 1400 tablets owners in the US.
Other data included in the full report (http://services.google.com/fh/files/blogs/AdMob%20-%20Tablet%20Survey.pdf) shows that 43 per cent of respondents spend more time on their tablet than with their desktop or laptop PC. A third also spend more time than watching television.
A total of 68 per cent of respondents spend at least an hour a day using their tablet, with 82 per cent primarily using it at home - mostly at weekends and in the evening.
Over three quarters admitted that their use of desktop or laptop PCs had decreased since obtaining a laptop, with 28 per cent describing the tablet as their primary computer.
http://www.gamesindustry.biz/articles/2011-04-11-survey-games-number-one-use-for-tablets