wraggster
May 21st, 2011, 22:47
Several retailers have dropped in-store Wii prices to less than £100 for the first time, following Nintendo lowering the guidance price for the console to £130.
Gamestation (http://www.gamestation.co.uk/gs/hardware/consoles-wii/?attributeName1=Catalog_GamestationSalesCatalog_EN _GS&sortColumn=popular&sortTypeStr=DESC&inStockOnly=false&attributeValue1=4294966884), Game (http://www.game.co.uk/Consoles/Wii/_/N-1z13fvgZ1z13mmu/) and Asda (http://direct.asda.com/Limited-Edition-Black-Nintendo-Wii/003794271,default,pd.html) are all selling the hardware for £99 from today, bundled with either Mario Kart or Wii Sports Resort.
Earlier this month (http://www.gamesindustry.biz/articles/2011-05-04-nintendo-confirms-wii-price-drop), Nintendo dropped the trade price for the hardware to £130 - but EU laws prevent the company from setting a firm RRP. Several retailers have now undercut that price, with online and in-store offerings from £99 upwards.
Tesco are selling the bundle for £109, HMV for £114.99 and ShopTo and Play.com for £119.99.
Previously, £100 has represented something of a psychological barrier to console pricing, often triggering a sales surge once broken.
Also available from today is a range of classic Wii titles offered at the budget price of £19.99 - a range including Wii Sports, WarioWare: Smooth Moves, Mario Strikers: Charged Football and Animal Crossing: Let's Go to the City.
http://www.gamesindustry.biz/articles/2011-05-20-sub-GBP100-wii-available-at-retail-now
Gamestation (http://www.gamestation.co.uk/gs/hardware/consoles-wii/?attributeName1=Catalog_GamestationSalesCatalog_EN _GS&sortColumn=popular&sortTypeStr=DESC&inStockOnly=false&attributeValue1=4294966884), Game (http://www.game.co.uk/Consoles/Wii/_/N-1z13fvgZ1z13mmu/) and Asda (http://direct.asda.com/Limited-Edition-Black-Nintendo-Wii/003794271,default,pd.html) are all selling the hardware for £99 from today, bundled with either Mario Kart or Wii Sports Resort.
Earlier this month (http://www.gamesindustry.biz/articles/2011-05-04-nintendo-confirms-wii-price-drop), Nintendo dropped the trade price for the hardware to £130 - but EU laws prevent the company from setting a firm RRP. Several retailers have now undercut that price, with online and in-store offerings from £99 upwards.
Tesco are selling the bundle for £109, HMV for £114.99 and ShopTo and Play.com for £119.99.
Previously, £100 has represented something of a psychological barrier to console pricing, often triggering a sales surge once broken.
Also available from today is a range of classic Wii titles offered at the budget price of £19.99 - a range including Wii Sports, WarioWare: Smooth Moves, Mario Strikers: Charged Football and Animal Crossing: Let's Go to the City.
http://www.gamesindustry.biz/articles/2011-05-20-sub-GBP100-wii-available-at-retail-now