wraggster
August 7th, 2011, 21:46
Sony Ericsson's Xperia Play has seen a dramatic price drop at UK retailers, with some online outlets offering the gaming smartphone at almost half it regular price.
http://cdn.medialib.computerandvideogames.com/screens/screenshot_261988_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=261988)Expansys (http://www.expansys.com/sony-ericsson-xperia-play-208958/) has made the biggest reduction, bringing the PlayStation phone down in price from the standard £500 to £289. MeanwhilePlay (http://www.reghardware.com/2011/08/05/sony_ericsson_xperia_play_prices_pruned/) is offering the device at £299.
The price cuts on the Sony Ericsson phone follow a dramatic reduction announcement for the 3DS last week, which is set to have its RRPslashed by a third (http://www.computerandvideogames.com/313358/3ds-price-slash-nintendo-chops-a-third-off-rrp/) later this month.
Sony chairman Kazuo Hirai signalled yesterday that Sony won't engage in a price war with the 3DS (http://www1.computerandvideogames.com/314251/sony-no-vita-price-cut-following-3ds-drop/), and the company's rival handheld PlayStation Vita looks set to launch at £229 (with 3G models going for £279).
Hirai's comments have led to claims from Japan-based analysts that the platform holder risks"major failure" (http://www.computerandvideogames.com/314401/sony-under-major-pressure-to-cut-ps-vita-price-risks-failure/).http://www.computerandvideogames.com/314417/retailers-knock-almost-50-off-xperia-play-price/
http://cdn.medialib.computerandvideogames.com/screens/screenshot_261988_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=261988)Expansys (http://www.expansys.com/sony-ericsson-xperia-play-208958/) has made the biggest reduction, bringing the PlayStation phone down in price from the standard £500 to £289. MeanwhilePlay (http://www.reghardware.com/2011/08/05/sony_ericsson_xperia_play_prices_pruned/) is offering the device at £299.
The price cuts on the Sony Ericsson phone follow a dramatic reduction announcement for the 3DS last week, which is set to have its RRPslashed by a third (http://www.computerandvideogames.com/313358/3ds-price-slash-nintendo-chops-a-third-off-rrp/) later this month.
Sony chairman Kazuo Hirai signalled yesterday that Sony won't engage in a price war with the 3DS (http://www1.computerandvideogames.com/314251/sony-no-vita-price-cut-following-3ds-drop/), and the company's rival handheld PlayStation Vita looks set to launch at £229 (with 3G models going for £279).
Hirai's comments have led to claims from Japan-based analysts that the platform holder risks"major failure" (http://www.computerandvideogames.com/314401/sony-under-major-pressure-to-cut-ps-vita-price-risks-failure/).http://www.computerandvideogames.com/314417/retailers-knock-almost-50-off-xperia-play-price/