wraggster
August 22nd, 2011, 15:49
UK PS3 sales jumped almost 65 percent week-over-week following the introduction of a global price cut last Tuesday.
http://cdn.medialib.computerandvideogames.com/screens/screenshot_263967_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=263967)That's according to a "reliable retail source" close to MCV, which also reports that a heavyweight PS3 marketing campaign kicked off today. The site says an extensive 5,000 run of six-sheet public poster ads hit UK high streets this morning.
Last week, Sony slashed the price (http://www.computerandvideogames.com/315761/sony-confirms-uk-ps3-price-cut-to-pound199/) of the 160GB PS3 from £249 to £199 in the UK, and the cost of the 320GB version from £299 to £249.
John Koller, director of hardware marketing at Sony Computer Entertainment America, said of the move (http://www.computerandvideogames.com/315961/sony-ps3-price-cut-opens-the-door-for-360-wii-owners-to-come-over/): "We're opening our arms for the Xbox 360 and Wii owners to come over. There's a real opportunity for those consumers to be able to play, what we view, are the best games in the industry on the PS3 this fall."http://www.computerandvideogames.com/316398/ps3-sales-up-65-following-price-cut-report/
http://cdn.medialib.computerandvideogames.com/screens/screenshot_263967_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=263967)That's according to a "reliable retail source" close to MCV, which also reports that a heavyweight PS3 marketing campaign kicked off today. The site says an extensive 5,000 run of six-sheet public poster ads hit UK high streets this morning.
Last week, Sony slashed the price (http://www.computerandvideogames.com/315761/sony-confirms-uk-ps3-price-cut-to-pound199/) of the 160GB PS3 from £249 to £199 in the UK, and the cost of the 320GB version from £299 to £249.
John Koller, director of hardware marketing at Sony Computer Entertainment America, said of the move (http://www.computerandvideogames.com/315961/sony-ps3-price-cut-opens-the-door-for-360-wii-owners-to-come-over/): "We're opening our arms for the Xbox 360 and Wii owners to come over. There's a real opportunity for those consumers to be able to play, what we view, are the best games in the industry on the PS3 this fall."http://www.computerandvideogames.com/316398/ps3-sales-up-65-following-price-cut-report/