wraggster
August 22nd, 2011, 15:55
Consumers hoping to see an Xbox 360 price cut to counter the recent drops on PS3 look to be in for some disappointing news.
When asked by VG247 (http://www.vg247.com/2011/08/18/turning-10-chris-lewis-on-360s-past-present-future/) if Microsoft is preparing a hardware price drop of its own, European interactive entertainment VP Chris Lewis responded: “No.
“As you can imagine, we plan for these scenarios all the time. For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course. I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately.
“We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle.
“We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places.”
Though the consoles can be had for a range of prices on the UK High Street at the moment, typically the entry-level 4GB machine can be had for between £130 and £150.
This increases to approximately £180-£200 for the 250GB machine, £230-£250 for the 4GB Kinect bundle and £270-£300 for the top-of-the-range 250GB Kinect SKU.
By contrast, the entry-level 120GB PS3 now costs between £180-£200 and the 320GB between £240-£250.
http://www.mcvuk.com/news/read/xbox-price-drop-not-on-the-cards/083513
When asked by VG247 (http://www.vg247.com/2011/08/18/turning-10-chris-lewis-on-360s-past-present-future/) if Microsoft is preparing a hardware price drop of its own, European interactive entertainment VP Chris Lewis responded: “No.
“As you can imagine, we plan for these scenarios all the time. For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course. I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately.
“We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle.
“We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places.”
Though the consoles can be had for a range of prices on the UK High Street at the moment, typically the entry-level 4GB machine can be had for between £130 and £150.
This increases to approximately £180-£200 for the 250GB machine, £230-£250 for the 4GB Kinect bundle and £270-£300 for the top-of-the-range 250GB Kinect SKU.
By contrast, the entry-level 120GB PS3 now costs between £180-£200 and the 320GB between £240-£250.
http://www.mcvuk.com/news/read/xbox-price-drop-not-on-the-cards/083513