wraggster
August 31st, 2011, 01:26
Four bleak days after Sony ad man Kevin Butler publicly resigned (http://www.joystiq.com/2011/08/26/kevin-butler-quits-sony-via-twitter-sony-says-to-keep-followin/), Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well,everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" (http://www.joystiq.com/2009/08/27/north-american-ps3-slim-ad-campaign-does-everything/) as the phrase we hear interwoven into press conference speeches and sizzle reels for the next year or so.
Always the showman, Butler kicks off the motto with a bang, as you'll see in the video above. On a personal note, allow us to welcome Mr. Butler back, who's always been the VP of our hearts.
http://www.joystiq.com/2011/08/30/kevin-butler-comes-out-of-retirement-for-new-playstation-campa/
Always the showman, Butler kicks off the motto with a bang, as you'll see in the video above. On a personal note, allow us to welcome Mr. Butler back, who's always been the VP of our hearts.
http://www.joystiq.com/2011/08/30/kevin-butler-comes-out-of-retirement-for-new-playstation-campa/