wraggster
September 5th, 2011, 19:19
http://www.blogcdn.com/www.joystiq.com/media/2011/09/530pxheaderimgnewpspeu.jpg
Watch out, teenagers of Europe -- Sony's new, less costly PlayStation Portable is coming for you! So says Sony Computer Entertainment of Europe head Jim Ryan in an interview with MCV (http://www.mcvuk.com/news/read/sony-targets-teens-with-new-psp/084231), pointing to the lower price barrier as aimed at a "younger" crowd.
"It's all for the audience. If we are going to take PSP very young -- teens and much younger -- they are happy to just play the game," he explains. "If taking Wi-Fi out is the price to pay, we're happy to." Ryan also believes that the price point will give the console a much-needed sales bump, especially during the upcoming holiday season. "At €99/£89 it will make a great Christmas gift."
The latest iteration of Sony's PlayStation Portable handheld console, dubbed the E-1000, was unveiled last month (http://www.joystiq.com/2011/08/16/new-99-psp-model-loses-wifi-debuts-this-fall-in-europe/) in Germany at Gamescom 2011. It should be arriving exclusively in Europe "this fall."
http://www.joystiq.com/2011/09/05/sonys-new-wifi-free-psp-is-targeting-teens/
Watch out, teenagers of Europe -- Sony's new, less costly PlayStation Portable is coming for you! So says Sony Computer Entertainment of Europe head Jim Ryan in an interview with MCV (http://www.mcvuk.com/news/read/sony-targets-teens-with-new-psp/084231), pointing to the lower price barrier as aimed at a "younger" crowd.
"It's all for the audience. If we are going to take PSP very young -- teens and much younger -- they are happy to just play the game," he explains. "If taking Wi-Fi out is the price to pay, we're happy to." Ryan also believes that the price point will give the console a much-needed sales bump, especially during the upcoming holiday season. "At €99/£89 it will make a great Christmas gift."
The latest iteration of Sony's PlayStation Portable handheld console, dubbed the E-1000, was unveiled last month (http://www.joystiq.com/2011/08/16/new-99-psp-model-loses-wifi-debuts-this-fall-in-europe/) in Germany at Gamescom 2011. It should be arriving exclusively in Europe "this fall."
http://www.joystiq.com/2011/09/05/sonys-new-wifi-free-psp-is-targeting-teens/