wraggster
September 20th, 2011, 23:45
Mobile market research firm Distimo looked at the 300 most popular apps on Apple's App Store (http://www.next-gen.biz/filter/all/tags/678) and found that downloads of free apps had grown 34 per cent since last year. Downloads of paid apps, however, have grown by just 7 per cent.
Despite just 4 per cent of apps on the download service using the system, 72 per cent of all App Store revenue comes through in-app purchasing, up from just 28 per cent in 2010. Of that figure, 24 per cent was through paid apps, and double that through free apps.
http://www.next-gen.biz/news/study-72-cent-app-store-revenue-comes-app-purchasing
Despite just 4 per cent of apps on the download service using the system, 72 per cent of all App Store revenue comes through in-app purchasing, up from just 28 per cent in 2010. Of that figure, 24 per cent was through paid apps, and double that through free apps.
http://www.next-gen.biz/news/study-72-cent-app-store-revenue-comes-app-purchasing