wraggster
October 19th, 2011, 00:40
EA has revealed that Battlefield 3 pre-orders have reached two million units ahead of the game’s launch next Tuesday.
"We're doing very, very well," product manager Kevin O'Leary told Fox Business, citing pre-orders of "a couple of million" copies.
EA chief financial officer Eric Brown said in early September that pre-orders for the shooter had reached 1.25 million units, placing it "well ahead of its predecessor title, Battlefield: Bad Company 2… in the same number of weeks until launch".
With Battlefield 3 set to hit US stores on October 25, exactly two weeks ahead of Activision’s Modern Warfare 3, O'Leary described the launch period as “a great window".
Responding to the suggestion that EA's bringing a knife to a gun fight with its rival publisher, O' Leary said: "We're looking at it as a long-term strategy… so we're just really excited to bring Battlefield 3 out and convert a lot of people over to this warfare experience."
EA said earlier today that over eight million users played the recent Battlefield 3 open beta.
http://www.next-gen.biz/news/battlefield-3-pre-orders-hit-two-million
"We're doing very, very well," product manager Kevin O'Leary told Fox Business, citing pre-orders of "a couple of million" copies.
EA chief financial officer Eric Brown said in early September that pre-orders for the shooter had reached 1.25 million units, placing it "well ahead of its predecessor title, Battlefield: Bad Company 2… in the same number of weeks until launch".
With Battlefield 3 set to hit US stores on October 25, exactly two weeks ahead of Activision’s Modern Warfare 3, O'Leary described the launch period as “a great window".
Responding to the suggestion that EA's bringing a knife to a gun fight with its rival publisher, O' Leary said: "We're looking at it as a long-term strategy… so we're just really excited to bring Battlefield 3 out and convert a lot of people over to this warfare experience."
EA said earlier today that over eight million users played the recent Battlefield 3 open beta.
http://www.next-gen.biz/news/battlefield-3-pre-orders-hit-two-million