wraggster
November 2nd, 2011, 22:58
Sony's Consumer Products & Services division - which includes the PlayStation business and LCD televisions - suffered a ¥34.6 billion loss ($449m) for the second quarter ended September 30, down from the ¥1 billion profit for the same period last year.
Sales were down to ¥779.7 billion ($10.1bn) for the quarter compared to ¥889 billion, with the PlayStation 3 price cut and software sales as a contributing factor. The company lowered the price (http://www.gamesindustry.biz/articles/2011-08-16-amazon-cuts-playstation-3-price) of its console in August this year across all regions.
However, it was the manufacturing costs associated with the LCD business that not only pulled the Consumer Products & Services division down, but hit the entire Sony Corporation's bottom line.
Sony Corp recorded losses of ¥1.6 billion ($21m) for the period, down from ¥68.7 billion profit in 2010. Sales were down just over 9 per cent from ¥1.7 trillion to ¥1.5 trillion, with the company blaming continued weak performance in TV sales and manufacturing.
For the full 2011 financial year Sony now expects profits of ¥25.9 billion, down over 80 per cent on last year's ¥135.7 billion, with sales of ¥3 trillion, down from ¥3.3 trillion.
Sony sold 3.7 million PlayStation 3 consoles during the 3 months, up from 3.5 million in 2010, and 1.7 million PlayStation Portable units, up from 1.5 million. The PlayStation 2 shifted another 1.2 million, down from 1.5 million.
PlayStation 3 software topped 37.4 million units, up from 35.3 million, with PSP software at 8.1 million, down from 11 million in 2010. PlayStation 2 game sales dropped from 5.6 million to 2.8 million.
http://www.gamesindustry.biz/articles/2011-11-02-price-cuts-hit-playstation-profits
Sales were down to ¥779.7 billion ($10.1bn) for the quarter compared to ¥889 billion, with the PlayStation 3 price cut and software sales as a contributing factor. The company lowered the price (http://www.gamesindustry.biz/articles/2011-08-16-amazon-cuts-playstation-3-price) of its console in August this year across all regions.
However, it was the manufacturing costs associated with the LCD business that not only pulled the Consumer Products & Services division down, but hit the entire Sony Corporation's bottom line.
Sony Corp recorded losses of ¥1.6 billion ($21m) for the period, down from ¥68.7 billion profit in 2010. Sales were down just over 9 per cent from ¥1.7 trillion to ¥1.5 trillion, with the company blaming continued weak performance in TV sales and manufacturing.
For the full 2011 financial year Sony now expects profits of ¥25.9 billion, down over 80 per cent on last year's ¥135.7 billion, with sales of ¥3 trillion, down from ¥3.3 trillion.
Sony sold 3.7 million PlayStation 3 consoles during the 3 months, up from 3.5 million in 2010, and 1.7 million PlayStation Portable units, up from 1.5 million. The PlayStation 2 shifted another 1.2 million, down from 1.5 million.
PlayStation 3 software topped 37.4 million units, up from 35.3 million, with PSP software at 8.1 million, down from 11 million in 2010. PlayStation 2 game sales dropped from 5.6 million to 2.8 million.
http://www.gamesindustry.biz/articles/2011-11-02-price-cuts-hit-playstation-profits