wraggster
November 14th, 2011, 22:04
The number of regular social gamers in the US and UK has risen 71 per cent in the past year to 118.5 million.
The research comes from a study carried out by Information Solutions Group for PopCap, and finds that social gaming is currently the industry's fastest-growing sector. Seventeen per cent of the total - some 20 million people - had never played a videogame before their first social game.
The study, which surveyed over 1200 social gamers in the US and UK, also found that 86 per cent of players had purchased in-game currency, and 68 per cent of respondents - 81 million people - play every single day.
http://www.next-gen.biz/news/study-1185-million-social-gamers-us-and-uk
The research comes from a study carried out by Information Solutions Group for PopCap, and finds that social gaming is currently the industry's fastest-growing sector. Seventeen per cent of the total - some 20 million people - had never played a videogame before their first social game.
The study, which surveyed over 1200 social gamers in the US and UK, also found that 86 per cent of players had purchased in-game currency, and 68 per cent of respondents - 81 million people - play every single day.
http://www.next-gen.biz/news/study-1185-million-social-gamers-us-and-uk