wraggster
October 6th, 2006, 18:49
Next Generation is reporting on comments from Ubisoft, indicating that they are heavily relying on the Wii to fend off advances from business adversary Electronic Arts. From the article:
"Ubisoft vowed to stay independent [after EA made inroads to a buyout], and it plans to keep it that way. 'Our goal is not to sell to EA but to beat EA,' said Laurent Detoc , president of Ubisoft North America in a Reuters interview this week. He hopes that an early adoption of the Wii platform will help push Ubisoft up from the fifth largest independent publisher in North America to the fourth. Worldwide, the company is ranked fourth, although that excludes Japan."
"Ubisoft vowed to stay independent [after EA made inroads to a buyout], and it plans to keep it that way. 'Our goal is not to sell to EA but to beat EA,' said Laurent Detoc , president of Ubisoft North America in a Reuters interview this week. He hopes that an early adoption of the Wii platform will help push Ubisoft up from the fifth largest independent publisher in North America to the fourth. Worldwide, the company is ranked fourth, although that excludes Japan."