wraggster
November 21st, 2011, 18:28
With analysts continuing to release stats and predictions for e-commerce this holiday season, a stream of retailers are exploring a number of routes to embrace mobile into its plans, according toReuters (http://www.reuters.com/article/2011/11/20/us-ecommerce-holiday-idUSTRE7AJ0MH20111120?feedType=RSS&feedName=technologyNews&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FtechnologyNews+%28N ews+%2F+US+%2F+Technology%29).
The adoption will see companies use smartphones as research devices to check product info, make price comparisons and make purchases.
Home furniture and appliance retailers Lowe's has launched a major attack by issuing 42,000 iPhones to its staff across more than 1,700 stores. This will reportedly allow staff to check product supplies both in-store and at neighbouring branches.
Gihad Jawhar, VP, Lowes.com, said: "The shopping experience is in the consumer's hands and you can't fight where they're going. Retailers can either hop on the bus or get left behind. We are choosing the first option."
The report says Best Buy has 63 "connected stores" where staff members are being encouraged to use company smartphones to support shoppers in their search for items.
http://www.mobile-ent.biz/news/read/lowe-s-provides-staff-with-42-000-iphones/016223
The adoption will see companies use smartphones as research devices to check product info, make price comparisons and make purchases.
Home furniture and appliance retailers Lowe's has launched a major attack by issuing 42,000 iPhones to its staff across more than 1,700 stores. This will reportedly allow staff to check product supplies both in-store and at neighbouring branches.
Gihad Jawhar, VP, Lowes.com, said: "The shopping experience is in the consumer's hands and you can't fight where they're going. Retailers can either hop on the bus or get left behind. We are choosing the first option."
The report says Best Buy has 63 "connected stores" where staff members are being encouraged to use company smartphones to support shoppers in their search for items.
http://www.mobile-ent.biz/news/read/lowe-s-provides-staff-with-42-000-iphones/016223