wraggster
November 29th, 2011, 23:04
Device popularity cuts PC use by 15 per cent.
The Orange Exposure 2011 report explores the changes tablets and smartphones have made to the mobile market across the UK, France, Spain and Poland.
Research found consumers use smartphones to 'kill time' when access to other screens are unavailable, while others opt for tablets in order to 'save time' suggesting the latter platform provides a more practical purpose.
The report says 95 per cent of UK tablet use is at home, but the adoption has seen PC use decrease 15 per cent.
In addition to battling PCs, 40 per cent of UK tablet owners stream content, 39 per cent watch TV on the device and 35 per cent watch on demand content.
However, Spanish users opt for mid-sized tablets like Samsung’s Galaxy Tab for outdoor navigation use.
http://www.mobile-ent.biz/news/read/95-per-cent-of-britons-use-tablets-at-home/016316
The Orange Exposure 2011 report explores the changes tablets and smartphones have made to the mobile market across the UK, France, Spain and Poland.
Research found consumers use smartphones to 'kill time' when access to other screens are unavailable, while others opt for tablets in order to 'save time' suggesting the latter platform provides a more practical purpose.
The report says 95 per cent of UK tablet use is at home, but the adoption has seen PC use decrease 15 per cent.
In addition to battling PCs, 40 per cent of UK tablet owners stream content, 39 per cent watch TV on the device and 35 per cent watch on demand content.
However, Spanish users opt for mid-sized tablets like Samsung’s Galaxy Tab for outdoor navigation use.
http://www.mobile-ent.biz/news/read/95-per-cent-of-britons-use-tablets-at-home/016316