wraggster
December 1st, 2011, 22:38
LucasArts will take a 35 per cent revenue cut from Star Wars The Old Republic due to its license agreement with EA, a high-profile games analyst has said.
Michael Pachter, of Wedbush Morgan, said LucasArts will begin taking its cut the moment EA fully recoups its development expenses for the MMO.
“That means EA keeps most of the revenue from disc sales,” Pachter (pictured) toldEurogamer (http://www.eurogamer.net/articles/2011-11-30-lucasarts-to-take-around-35-percent-of-old-republic-revenue-report).
His comments after Activision Blizzard CEO Bobby Kotick downplayed the commercial potential of The Old Republic.
"LucasArts is going to be the principal beneficiary of the success of Star Wars," Koticksaid (http://www.develop-online.net/news/39233/Kotick-Star-Wars-licence-fee-will-hurt-EA) this week.
He continued: "We've been in business with LucasArts for a long time and the economics will always accrue to the benefit of LucasArts, so I don't really understand how the economics work for Electronic Arts."
http://www.develop-online.net/news/39255/LucasArts-Star-Wars-MMO-cut-put-at-35
Michael Pachter, of Wedbush Morgan, said LucasArts will begin taking its cut the moment EA fully recoups its development expenses for the MMO.
“That means EA keeps most of the revenue from disc sales,” Pachter (pictured) toldEurogamer (http://www.eurogamer.net/articles/2011-11-30-lucasarts-to-take-around-35-percent-of-old-republic-revenue-report).
His comments after Activision Blizzard CEO Bobby Kotick downplayed the commercial potential of The Old Republic.
"LucasArts is going to be the principal beneficiary of the success of Star Wars," Koticksaid (http://www.develop-online.net/news/39233/Kotick-Star-Wars-licence-fee-will-hurt-EA) this week.
He continued: "We've been in business with LucasArts for a long time and the economics will always accrue to the benefit of LucasArts, so I don't really understand how the economics work for Electronic Arts."
http://www.develop-online.net/news/39255/LucasArts-Star-Wars-MMO-cut-put-at-35