PDA

View Full Version : 46 per cent of UK internet users access web on their phone



wraggster
December 15th, 2011, 23:27
UK communications regulator Ofcom has just released its annual Communications Market Report, which looks at worldwide usage trends in various media areas such as web, TV, radio, music and social media.
It's a huge bit of work and it's available as a PDF here (http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf). Be aware that some of the stats measure trends up to the end of 2010 only.
There are interesting snippets about mobile web, with the report suggesting that 46 per cent of consumers in the UK are using smartphones, giving it the highest smartphone penetration in Europe, with Spain in second position at 45 per cent.
Mind you Japan is in another league, with 93 per cent of its consumers using devices with 3G connections.

http://www.mobile-ent.biz/news/read/46-per-cent-of-uk-internet-users-access-web-on-their-phone/016507