wraggster
February 4th, 2012, 17:19
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year.
It also puts it well ahead of total TV advertising, which is currently experiencing a slight decline of one per cent. Ubisoft’s Just Dance 3 campaign has been responsible for a large proportion of the growth, achieving 118 individual TVRs year-to-date. This means it’s the largest campaign of 2012 thus far with a 13 per cent share of voice.
Nintendo’s campaign for the 3DS is the only other campaign to break the 100-TVR barrier. With 108 TVRs, this campaign has a 12 per cent share of voice for the year-to-date.
http://www.mcvuk.com/news/read/games-becomes-second-fastest-growing-tv-ad-sector/090725
We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year.
It also puts it well ahead of total TV advertising, which is currently experiencing a slight decline of one per cent. Ubisoft’s Just Dance 3 campaign has been responsible for a large proportion of the growth, achieving 118 individual TVRs year-to-date. This means it’s the largest campaign of 2012 thus far with a 13 per cent share of voice.
Nintendo’s campaign for the 3DS is the only other campaign to break the 100-TVR barrier. With 108 TVRs, this campaign has a 12 per cent share of voice for the year-to-date.
http://www.mcvuk.com/news/read/games-becomes-second-fastest-growing-tv-ad-sector/090725