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View Full Version : THQ reveals plans for 1.4m unsold uDraw tablets



wraggster
February 4th, 2012, 21:48
THQ has revealed how it plans to offload the 1.4 million unsold uDraw units responsible for dragging down it latest quarterly financial report.A spokesperson for the publisher told Kotaku (http://kotaku.com/5882052/14-million-unsold-video-games-wont-be-buried-in-the-desert) that, to the best of their knowledge, the leftover stock is not being dumped.Instead THQ hopes too offload the devices at a greatly reduced price tag, "perhaps at non-traditional game retailers and discount stores."Just how much it's willing to knock off the original £69.99 RRP, THQ didn't say. However, Amazon is currently selling it for £23.97.Yesterday, THQ CFO Paul Pucino admitted that disastrous sales of the device had resulted in a whopping $100 million revenue shortfall (http://www.eurogamer.net/articles/2012-02-02-thq-details-full-extent-of-udraw-disaster) which contributed in no small way to a $55.9 million quarterly loss for the publisher.

http://www.eurogamer.net/articles/2012-02-03-thq-reveals-plans-for-1-4m-unsold-udraw-tablets