wraggster
October 31st, 2006, 16:28
The New York Times reports on Nintendo's visit with the AARP. The Association for the Advancement of Retired Persons held a products show this past weekend, and Nintendo showed up in force to demonstrate the 'new generation' of gaming products they're offering. From the article:
"Over the weekend, the company proved that it believed its own press releases. For the first time, it took its products to Life@50+, an annual event sponsored by AARP, and held this year in Anaheim, Calif. The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans. 'Nintendo has never gone after grandparents before,' said Amber McCollom, a senior manager of public relations for Nintendo. 'We're targeting this audience for themselves, not just their grandchildren.'"
"Over the weekend, the company proved that it believed its own press releases. For the first time, it took its products to Life@50+, an annual event sponsored by AARP, and held this year in Anaheim, Calif. The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans. 'Nintendo has never gone after grandparents before,' said Amber McCollom, a senior manager of public relations for Nintendo. 'We're targeting this audience for themselves, not just their grandchildren.'"