wraggster
February 6th, 2012, 19:01
Younger smartphone users identify difficult Iranian art films using their BlackBerry Curves.
Research from Dres Consulting for Odyssey Mobile revealed the extent to which smartphones are now influencing real-world purchasing behaviour.
It found, for example, that 58 per cent of these users are likely to click on a banner to watch a movie trailer they are interested in on their device, compared to the market average of 23 per cent.
It also revealed:
* 81 per cent want more film information available to view on their smartphones
* 70 per cent of users are interested in seeing trailers on their devices
* 67 per cent spend at least one hour per day surfing the web on their smartphone
* 53 per cent have used their device to follow up on a TV ad while 42 per cent have done the same for a poster ad
* A quarter of these users have downloaded a specific app for researching new movies
The study looked at smartphone users in the UK, Germany and France.
http://www.mobile-ent.biz/news/read/three-quarters-of-18-34-years-olds-use-phones-to-select-movies/016933
Research from Dres Consulting for Odyssey Mobile revealed the extent to which smartphones are now influencing real-world purchasing behaviour.
It found, for example, that 58 per cent of these users are likely to click on a banner to watch a movie trailer they are interested in on their device, compared to the market average of 23 per cent.
It also revealed:
* 81 per cent want more film information available to view on their smartphones
* 70 per cent of users are interested in seeing trailers on their devices
* 67 per cent spend at least one hour per day surfing the web on their smartphone
* 53 per cent have used their device to follow up on a TV ad while 42 per cent have done the same for a poster ad
* A quarter of these users have downloaded a specific app for researching new movies
The study looked at smartphone users in the UK, Germany and France.
http://www.mobile-ent.biz/news/read/three-quarters-of-18-34-years-olds-use-phones-to-select-movies/016933