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View Full Version : Activision: "Meaningful innovation" for this year's Call Of Duty



wraggster
February 11th, 2012, 17:07
This year's Call Of Duty game will bring "meaningful innovation" to the series, according to publisher Activision (http://www.edge-online.com/filter/all/tags/9).
The claim comes from Eric Hirshberg (http://www.edge-online.com/tag/Eric%20Hirshberg), CEO of Activision Publishing, who was speaking during an investor call following the release of the company's fiscal results (http://www.edge-online.com/news/activision-reports-strong-q4-annual-results).
"This year, we expect to further expand our presence with the launch of an all-new epic firstperson shooter title under the Call Of Duty brand," he said, according to Eurogamer. "From what we've seen, it already looks fantastic and will bring meaningful innovation to the franchise. I could not be more excited."
The company has more immediate plans for Call Of Duty: Elite (http://www.edge-online.com/tag/Call%20of%20Duty:%20Elite), the social, stat-tracking service that has amassed 1.5 million paying subscribers since it launched alongside Modern Warfare 3 last November.
"We plan to keep our foot on the gas with Call Of Duty: Elite," he said. "Although we are pleased with where we are today, the obective of Elite is to make the total Call Of Duty experience more fun and more engaging, and we plan to launch additional features in the next 60 days.
"We're already hard at work on Elite 2.0, with several innovative features being developed to work hand in hand with our next Call Of Duty release."
It was a good final three months of the year for Activision, with last year's $233 million loss wiped out and the company posting a profit of $99 million (£62.5m). Full-year revenue totalled $4.7 billion (£3bn), with net profit more than doubling to $1.1 billion (£688m).

http://www.edge-online.com/news/activision-meaningful-innovation-years-call-duty