wraggster
February 13th, 2012, 22:52
While the future of UK specialist retailer GAME is uncertain, many in the retail community across Europe are beginning to ask where customers will migrate if the chain reduces its presence - or disappears entirely - from the High Street.
Data from analyst firm NPD suggests what many might expect - the average GAME consumer is more likely to shop online than anywhere else, with Amazon singled out as one of the most popular retailers for regular GAME customers.
"We were in Europe talking to folks and given some of the publicity that has been out about the struggles of GAME the retailer, we were asked, if GAME goes away, where do we think that consumer will go?" said Anita Frazier, analyst at NPD.
"We looked at GAME consumers and asked where else do they buy software? In fact the GAME consumer was very much more likely to shop at dot.com websites than other consumers of other retailers," she added.
http://www.gamesindustry.biz/articles/2012-02-13-where-does-the-game-customer-go-if-the-high-street-closes
Data from analyst firm NPD suggests what many might expect - the average GAME consumer is more likely to shop online than anywhere else, with Amazon singled out as one of the most popular retailers for regular GAME customers.
"We were in Europe talking to folks and given some of the publicity that has been out about the struggles of GAME the retailer, we were asked, if GAME goes away, where do we think that consumer will go?" said Anita Frazier, analyst at NPD.
"We looked at GAME consumers and asked where else do they buy software? In fact the GAME consumer was very much more likely to shop at dot.com websites than other consumers of other retailers," she added.
http://www.gamesindustry.biz/articles/2012-02-13-where-does-the-game-customer-go-if-the-high-street-closes