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View Full Version : Where does the GAME customer go if the High Street closes?



wraggster
February 13th, 2012, 22:52
While the future of UK specialist retailer GAME is uncertain, many in the retail community across Europe are beginning to ask where customers will migrate if the chain reduces its presence - or disappears entirely - from the High Street.
Data from analyst firm NPD suggests what many might expect - the average GAME consumer is more likely to shop online than anywhere else, with Amazon singled out as one of the most popular retailers for regular GAME customers.
"We were in Europe talking to folks and given some of the publicity that has been out about the struggles of GAME the retailer, we were asked, if GAME goes away, where do we think that consumer will go?" said Anita Frazier, analyst at NPD.
"We looked at GAME consumers and asked where else do they buy software? In fact the GAME consumer was very much more likely to shop at dot.com websites than other consumers of other retailers," she added.

http://www.gamesindustry.biz/articles/2012-02-13-where-does-the-game-customer-go-if-the-high-street-closes

VampDude
February 15th, 2012, 20:26
I shop on eBay, Amazon, Play, GAME, GameStation and Zavvi.

Basically, shopping around for the best price. Which is where the internet kicks the high street firmly in the nuts, stores don't have the initiative to keep their customers coming back. Instead, the internet is booming with their potential customers.

Lately, I've found myself purchasing games online and offline (I bought a 3DS and 12 games separately for around £270). Which online, you know the prices and if there is stock. Yet offline, you could go into a store, many miles from home, only to be disappointed that there just isn't any of said game in stock. Although if you do get the game you set out to purchase from the store, you can take it home and play it that very day. Whilst the internet does not offer that feature quite yet, except when everything becomes DLC and makes it near enough impossible for anyone to trade-in their shitty games for ones they will enjoy (unless they trade the entire console).