wraggster
March 1st, 2012, 23:05
Firm unimpressed with current processor offerings on the market and decides to play the waiting game.
Sony broke up with Ericsson last year in a bid to start war in the smartphone battlefield and take on leaders Apple and Samsung.
The firm debuted its Xperia P and Xperia U phones at the start of MWC, boasting connected device functionality and dual-core processors.
However, quad-core phones are the latest flavour of the month and Stephen Sneeden, product marketing manager for Sony Mobile, opened up about the firm's strategy for joining the quad-core market in an interview with CNET Asia. (http://asia.cnet.com/crave/sony-mobile-exec-early-2013-is-when-we-see-quad-core-62213696.htm)
He said: "In the second-half of the year [Sony] is moving to the Cortex A15 architecture, which we feel outperforms the current quad-core architecture."
Sneeden continued by saying Sony is likely to release quad-core smartphones in early 2013, when the processing technology matches the battery efficiency.
http://www.mobile-ent.biz/news/read/mwc-2012-sony-quad-core-phones-coming-in-2013/017251
Sony broke up with Ericsson last year in a bid to start war in the smartphone battlefield and take on leaders Apple and Samsung.
The firm debuted its Xperia P and Xperia U phones at the start of MWC, boasting connected device functionality and dual-core processors.
However, quad-core phones are the latest flavour of the month and Stephen Sneeden, product marketing manager for Sony Mobile, opened up about the firm's strategy for joining the quad-core market in an interview with CNET Asia. (http://asia.cnet.com/crave/sony-mobile-exec-early-2013-is-when-we-see-quad-core-62213696.htm)
He said: "In the second-half of the year [Sony] is moving to the Cortex A15 architecture, which we feel outperforms the current quad-core architecture."
Sneeden continued by saying Sony is likely to release quad-core smartphones in early 2013, when the processing technology matches the battery efficiency.
http://www.mobile-ent.biz/news/read/mwc-2012-sony-quad-core-phones-coming-in-2013/017251