wraggster
March 28th, 2012, 22:38
A 35 per cent year-on-year increase.
Research firm Newzoo says US mobile gameplay has passed 100 million users. This breaks down into 69 million for smartphones, 21 million for tablets, 19 million for feature phones and 18 million for iPod Touch.
Meanwhile, gameplay rates in Europe grew 15 per cent, with 70 million gamers across the UK, Germany, France, the Netherlands and Belgium going mobile.
Just like the US, smartphones lead as the most popular device at 48 million, though feature phones comes in second with 18 million.
Additionally, men are the most likely to play mobile games in both regions, with 52 per cent and 55 per cent in the US and Europe, respectively.
Newzoo says factors that have helped mobile gaming hit profits of $5.8 billion include in-game purchases, specific tablet and smartphone games, and 'mid-core games', a platform targeting players that are in between casual and hardcore gamers.
http://www.mobile-ent.biz/news/read/over-100m-americans-play-mobile-games/017560
Research firm Newzoo says US mobile gameplay has passed 100 million users. This breaks down into 69 million for smartphones, 21 million for tablets, 19 million for feature phones and 18 million for iPod Touch.
Meanwhile, gameplay rates in Europe grew 15 per cent, with 70 million gamers across the UK, Germany, France, the Netherlands and Belgium going mobile.
Just like the US, smartphones lead as the most popular device at 48 million, though feature phones comes in second with 18 million.
Additionally, men are the most likely to play mobile games in both regions, with 52 per cent and 55 per cent in the US and Europe, respectively.
Newzoo says factors that have helped mobile gaming hit profits of $5.8 billion include in-game purchases, specific tablet and smartphone games, and 'mid-core games', a platform targeting players that are in between casual and hardcore gamers.
http://www.mobile-ent.biz/news/read/over-100m-americans-play-mobile-games/017560