wraggster
March 29th, 2012, 22:40
And a quarter plan to invest in more in the next year.
Apple is the tablet leader and it also has a firm grasp in the smartphone, PC, and music world too, particularly in the US, according to findings from CNBC.
Over 55 million American homes have at least one iPhone, iPad, iPod and Mac, while one in ten that are absent from the group plan to join it within the year.
The average household has 1.6 Apple devices and almost one-quarter are set to buy at least one more in the next year.
Meanwhile, Apple buyers are mostly young male college graduates. Money is also a factor, with 28 per cent of those earning under $30,000 a year owning an Apple device, compared to 77 per cent for those pocketing over $75,000.
Jay Campbell, a VP of Hart Research Associates, says: "It's a fantastic business model — the more of our products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."
http://www.mobile-ent.biz/news/read/half-of-all-american-homes-have-at-least-one-apple-product/017581
Apple is the tablet leader and it also has a firm grasp in the smartphone, PC, and music world too, particularly in the US, according to findings from CNBC.
Over 55 million American homes have at least one iPhone, iPad, iPod and Mac, while one in ten that are absent from the group plan to join it within the year.
The average household has 1.6 Apple devices and almost one-quarter are set to buy at least one more in the next year.
Meanwhile, Apple buyers are mostly young male college graduates. Money is also a factor, with 28 per cent of those earning under $30,000 a year owning an Apple device, compared to 77 per cent for those pocketing over $75,000.
Jay Campbell, a VP of Hart Research Associates, says: "It's a fantastic business model — the more of our products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."
http://www.mobile-ent.biz/news/read/half-of-all-american-homes-have-at-least-one-apple-product/017581