gunntims0103
November 20th, 2006, 21:32
news via ign (http://psp.ign.com/articles/746/746836p1.html)
November 20, 2006 - Today Sony unveiled several new marketing campaigns designed to extend the momentum of its handheld system, the PlayStation Portable, into 2007. Among these new efforts is a television ad campaign titled "Find Me," an online marketing campaign, and the presence new PSP Spot Download Stations at select retailers.
"The PSP system has already been established as a popular gaming handheld, but it was designed to do so much more -- from playing music and videos to sharing photos and accessing the Internet," said Peter Dille of SCEA. "These marketing initiatives deliver the broader PSP brand message and offer PSP owners the entertainment experience they're thirsting for from a content perspective. We're excited that these new efforts place a spotlight on the PSP system by delivering value to existing PSP owners and reaching new audiences at a time when gift-givers are looking for what's hot in entertainment."
Of particular interest are the PSP Spot Download Stations. Beginning this month, consumers can take their PSP system to participating retailers, and download gaming and entertainment content directly to their PSP system. The list of retailers participating in this campaign includes Circuit City, GameStop, Target, and Toys "R" Us. These interactive kiosks will offer game demos, movie trailers, music clips, mini-strategy guides, wallpapers and more.
Currently the available demos include Outrun, Worms, Dungeon Seige, MLB 2006, Ultimate Ghosts and Goblins, Lumines 2, Every Extend Extra, RAce Driver 2006, and Daxter with more coming in the future months. By January 2007, PSP Spot Download Stations will be available at more than 6,000 retail locations across North America.
November 20, 2006 - Today Sony unveiled several new marketing campaigns designed to extend the momentum of its handheld system, the PlayStation Portable, into 2007. Among these new efforts is a television ad campaign titled "Find Me," an online marketing campaign, and the presence new PSP Spot Download Stations at select retailers.
"The PSP system has already been established as a popular gaming handheld, but it was designed to do so much more -- from playing music and videos to sharing photos and accessing the Internet," said Peter Dille of SCEA. "These marketing initiatives deliver the broader PSP brand message and offer PSP owners the entertainment experience they're thirsting for from a content perspective. We're excited that these new efforts place a spotlight on the PSP system by delivering value to existing PSP owners and reaching new audiences at a time when gift-givers are looking for what's hot in entertainment."
Of particular interest are the PSP Spot Download Stations. Beginning this month, consumers can take their PSP system to participating retailers, and download gaming and entertainment content directly to their PSP system. The list of retailers participating in this campaign includes Circuit City, GameStop, Target, and Toys "R" Us. These interactive kiosks will offer game demos, movie trailers, music clips, mini-strategy guides, wallpapers and more.
Currently the available demos include Outrun, Worms, Dungeon Seige, MLB 2006, Ultimate Ghosts and Goblins, Lumines 2, Every Extend Extra, RAce Driver 2006, and Daxter with more coming in the future months. By January 2007, PSP Spot Download Stations will be available at more than 6,000 retail locations across North America.