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View Full Version : From pitch to product: Elastic Games on bringing Police Warfare to life



wraggster
April 12th, 2012, 23:20
http://www.blogcdn.com/www.joystiq.com/media/2012/04/pwdowntown2k.jpg (http://www.joystiq.com/2012/04/12/from-pitch-to-product-elastic-games-on-bringing-police-warfare/)
"It's definitely something that's a work in progress," Elastic Games lead game designer James Wearing admits. He's talking about the name of the product his newly formed team is pitching to Kickstarter users, a first-person shooter called 'Police Warfare.' The name is more descriptive than it is memorable.

"There were definitely a lot of comments where people said it was the worst name they ever heard." But the name of the product is on a short list of post-development things to take care of.

Right now, the focus at Elastic Games is to use the goodwill built up by Police Warfare's original pitch, which was labeled as a fan-made concept (http://www.joystiq.com/2012/02/13/call-of-duty-police-warfare-is-an-outstanding-fan-made-concept/) for the future of Call of Duty in February, and turn it into funding for an actual product via the crowd power of Kickstarter (http://www.joystiq.com/2012/04/12/police-warfare-pitch-looks-to-become-reality-with-kickstarter/).

http://www.joystiq.com/2012/04/12/from-pitch-to-product-elastic-games-on-bringing-police-warfare/