wraggster
April 30th, 2012, 23:44
45 per cent of Americans use their tablet while watching TV each day.
Nielsen Research is behind the data, which shows how much the US loves being connected to mobile media.
Almost half of all American tablet owners use the device while watching TV daily, while 69 per cent do so several times per week.
Checking emails was the highest priority with 61 per cent, with particular interest from 35-54 year olds and those aged 55+ securing 65 per cent apiece, while females bagged 64 per cent.
Social networking was also in high demand with 47 per cent, unsurprisingly peaking with 13-17 year olds at 62 per cent.
http://www.mobile-ent.biz/news/read/infographic-the-rise-of-the-tablet-as-a-second-screen-device/017893
Nielsen Research is behind the data, which shows how much the US loves being connected to mobile media.
Almost half of all American tablet owners use the device while watching TV daily, while 69 per cent do so several times per week.
Checking emails was the highest priority with 61 per cent, with particular interest from 35-54 year olds and those aged 55+ securing 65 per cent apiece, while females bagged 64 per cent.
Social networking was also in high demand with 47 per cent, unsurprisingly peaking with 13-17 year olds at 62 per cent.
http://www.mobile-ent.biz/news/read/infographic-the-rise-of-the-tablet-as-a-second-screen-device/017893