Facebook Launches App Center With Over 600 Apps

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Facebook is following the leader and launching its own app store (http://www.bloomberg.com/news/2012-06-08/facebook-introduces-mobile-software-bazaar-with-600-apps.html). The move is intended to encourage longer browsing sessions from users and attract attention from software developers, in addition to allowing more personalized advertising (http://www.pcmag.com/article2/0,2817,2405502,00.asp). 'Each app will generally allow the user to install it as a Facebook application. However, a "send to mobile" will also appear if the app has a mobile app from either the Apple iOS App Store or else the Google Play store. In either case, the app can be sent to a user's phone and can be installed there.' It's currently only available in the U.S., with more countries to follow in the coming weeks.

http://tech.slashdot.org/story/12/06/08/158215/facebook-launches-app-center-with-over-600-apps