wraggster
June 13th, 2012, 00:29
Failed tablet 'won't be buried in the desert'
THQ's new president Jason Rubin has announced his company hopes to sell the remaining 1.4 million units of uDraw tablets that remain unshipped.
The failure of the uDraw cost the company $100 million, and led to a restructure which has seen several studios shuttered, projects cancelled, and hundreds of layoffs.
Rubin was not at the company at the time uDraw was released, but he still believes there are important lessons to be learned.
"Don't create a drawing tablet right before they release an iPad," he told Polygon (http://www.theverge.com/gaming/2012/6/8/3071167/thq-e3-2012-jason-rubin).
"That's a pretty good takeaway. I'm not sure how that happened."
http://www.develop-online.net/news/41094/THQ-plans-to-ship-remaining-uDraw-units
THQ's new president Jason Rubin has announced his company hopes to sell the remaining 1.4 million units of uDraw tablets that remain unshipped.
The failure of the uDraw cost the company $100 million, and led to a restructure which has seen several studios shuttered, projects cancelled, and hundreds of layoffs.
Rubin was not at the company at the time uDraw was released, but he still believes there are important lessons to be learned.
"Don't create a drawing tablet right before they release an iPad," he told Polygon (http://www.theverge.com/gaming/2012/6/8/3071167/thq-e3-2012-jason-rubin).
"That's a pretty good takeaway. I'm not sure how that happened."
http://www.develop-online.net/news/41094/THQ-plans-to-ship-remaining-uDraw-units