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View Full Version : 4.5m downloads for UEFA Euro 2012 app



wraggster
June 25th, 2012, 16:09
Performing better than England's penalty takers.
Orange's official tournament app is currently the chart topping sport app in four European countries on iTunes and Google Play stores, and is in the top five in 70 other territories.
Amazingly, one of these 70 countries is the US - traditionally the burial ground of 'soccer' apps.
The free app includes info and news features plus lots of rich media and social additions. These include a mobile fan kit, including "Photo Fun" which lets users digitally apply face paint to a photo and share it with friends, as well as geolocation functionality and augmented reality maps to find friends at matches.
Fans visiting Poland and Ukraine can also also use the built-in travel information to learn more about the cities they are visiting, information about the stadiums, get travel information, and find the official UEFA Fan Zones.
Premium users also have the option of purchasing video highlights.

http://www.mobile-ent.biz/news/read/4-5m-downloads-for-uefa-euro-2012-app/018414