wraggster
July 11th, 2012, 18:49
Market share is as high as 84 per cent in Spain.
Android has, for the first time, taken at least half of all smartphone sales across Great Britain, Germany, France, Italy, Spain, Australia and the US.
The sales were recorded over the last 12 weeks that ended June 10.
In Australia, 56.9 per cent of smartphone sales were of Android devices, while in Spain, that figure was a huge 84.1 per cent.
The data published by Kantar Worldpanel ComTech says that the figures are largely driven by first-time smartphone buyers flocking to Android because of the platform's accessibility and relative affordability of devices.
Dominic Sunnebo, consumer insight director, Kantar Worldpanel ComTech, said: “We are seeing much of the Android sales growth being driven by consumers trading up from feature phones to smartphones. Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device.
http://www.mobile-ent.biz/news/read/android-bags-half-of-smartphone-sales-across-europe-australia-and-us/018601
Android has, for the first time, taken at least half of all smartphone sales across Great Britain, Germany, France, Italy, Spain, Australia and the US.
The sales were recorded over the last 12 weeks that ended June 10.
In Australia, 56.9 per cent of smartphone sales were of Android devices, while in Spain, that figure was a huge 84.1 per cent.
The data published by Kantar Worldpanel ComTech says that the figures are largely driven by first-time smartphone buyers flocking to Android because of the platform's accessibility and relative affordability of devices.
Dominic Sunnebo, consumer insight director, Kantar Worldpanel ComTech, said: “We are seeing much of the Android sales growth being driven by consumers trading up from feature phones to smartphones. Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device.
http://www.mobile-ent.biz/news/read/android-bags-half-of-smartphone-sales-across-europe-australia-and-us/018601