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View Full Version : It Costs $450 In Marketing To Make Someone Buy a $49 Nokia Lumia



wraggster
July 17th, 2012, 22:46
According to market-share estimations (http://www.asymco.com/2012/07/13/how-many-lumia/) compared to marketing dollars, it costs nearly ten times as much to sell the Windows Phone-based Nokia Lumia as it does to buy one (http://www.theregister.co.uk/2012/07/16/nokia_lumia_sales_guesstimates/). Other analysts agree (http://blogs.barrons.com/techtraderdaily/2012/07/13/nokia-bernstein-cuts-target-to-1-56-little-hope-for-lumia/) with the low sales numbers."
http://mobile.slashdot.org/story/12/07/17/0024240/it-costs-450-in-marketing-to-make-someone-buy-a-49-nokia-lumia