wraggster
August 14th, 2012, 12:57
Details of survey conducted by Apple are revealed in Samsung dispute.
A new internal document has appeared thanks to the Apple vs Samsung case, and this time it's a survey Apple conducted on why consumers considering an iPhone went to Android instead.
The results show that it has nothing to do with the OS or customer support, but 48 per cent went with Android simply because they wanted to stay with their current provider.
Trusting the Google brand came in at 36 per cent, while 30 per cent wanted a larger screen than the iPhone offered.
The survey itself was conducted just before the iPhone arrived on Verizon in January 2011.
The Verge reports (http://www.theverge.com/2012/8/13/3240167/android-over-iphone-survey-43-percent-carrier): "With the survey indicating that 25 percent of overall Android buyers at the time had considered an iPhone, the numbers gives us a real look at just how much the iPhone's AT&T exclusivity may have hurt it while Android — and Verizon's Droid brand — surged in the US."
http://www.mobile-ent.biz/news/read/survey-shows-why-customers-picked-android-over-iphone/019011
A new internal document has appeared thanks to the Apple vs Samsung case, and this time it's a survey Apple conducted on why consumers considering an iPhone went to Android instead.
The results show that it has nothing to do with the OS or customer support, but 48 per cent went with Android simply because they wanted to stay with their current provider.
Trusting the Google brand came in at 36 per cent, while 30 per cent wanted a larger screen than the iPhone offered.
The survey itself was conducted just before the iPhone arrived on Verizon in January 2011.
The Verge reports (http://www.theverge.com/2012/8/13/3240167/android-over-iphone-survey-43-percent-carrier): "With the survey indicating that 25 percent of overall Android buyers at the time had considered an iPhone, the numbers gives us a real look at just how much the iPhone's AT&T exclusivity may have hurt it while Android — and Verizon's Droid brand — surged in the US."
http://www.mobile-ent.biz/news/read/survey-shows-why-customers-picked-android-over-iphone/019011