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View Full Version : Sony sells 2.2 million PS Vitas worldwide, will redirect marketing toward 'younger au



wraggster
August 20th, 2012, 22:20
http://www.blogcdn.com/www.engadget.com/media/2012/08/vita-review-us8205.jpg (http://www.engadget.com/2012/08/20/sony-vita-sales-update/)Sony confirmed to us that it sold 2.2 million PlayStation Vitas (http://www.engadget.com/2012/02/13/playstation-vita-review/) worldwide as of June 30th, roughly 250,000 a month since it passed the 1.2 million mark back in February (http://www.engadget.com/2012/02/28/sony-updates-ps-vita-sales-figures-over-1-2-million-units-worl/). In an interview with PlayFront, German boss Uve Bassendowski blamed the slow (http://www.engadget.com/2011/12/29/the-morning-after-playstation-vita-sales-go-cold-during-first-f/) sales on the company ignoring young customers to court a more grown-up demographic -- but would redress that balance soon. Compared to the 3DS at the same point in its life, it had sold over three million units worldwide even before Nintendo scythed $80 (http://www.engadget.com/2011/09/09/nintendo-on-price-reduction-no-glasses-required-to-see-3ds-sale/)from the ticket -- the sort of cut that Sony has ruled out (http://www.engadget.com/2012/08/16/sony-rules-out-ps-vita-price-cut-in-2012/) for this year

http://www.engadget.com/2012/08/20/sony-vita-sales-update/