wraggster
August 25th, 2012, 22:08
Graffiti advertising the new devices is popping up all over New York.
Despite the company's best effort, many people still think of Microsoft as stuffy and old-fashioned, but their marketing campaign for the new Surface tablets might start changing minds.
Two months after announcing the Surface (http://www.mobile-ent.biz/news/read/microsoft-enters-the-tablet-space-with-surface/018351), but still at least two months away from release, Microsoft are playing a clever game. Trickling their slate into the public consciousness before embarking on a full-on ad campaign is a smart way of creating buzz.
A wiser man than I might say that the ads' clean, simple designs combined with the rough and ready nature of spray painting on plain brick walls reflects Microsoft's aim for the Surface to be a fast, sleek device that can be taken anywhere and perform any task in today's urban jungle.
http://www.mobile-ent.biz/news/read/microsoft-using-guerrilla-marketing-for-surface-tablets/019143
Despite the company's best effort, many people still think of Microsoft as stuffy and old-fashioned, but their marketing campaign for the new Surface tablets might start changing minds.
Two months after announcing the Surface (http://www.mobile-ent.biz/news/read/microsoft-enters-the-tablet-space-with-surface/018351), but still at least two months away from release, Microsoft are playing a clever game. Trickling their slate into the public consciousness before embarking on a full-on ad campaign is a smart way of creating buzz.
A wiser man than I might say that the ads' clean, simple designs combined with the rough and ready nature of spray painting on plain brick walls reflects Microsoft's aim for the Surface to be a fast, sleek device that can be taken anywhere and perform any task in today's urban jungle.
http://www.mobile-ent.biz/news/read/microsoft-using-guerrilla-marketing-for-surface-tablets/019143