wraggster
August 28th, 2012, 22:21
Android snatches four per cent of iOS' market share.
Mobile marketing and ad firm Velti says Apple devices account for 58 per cent of in-app ad impressions, but iPhone's share has fallen from 31 per cent to 27 per cent, while iPod Touch has dipped from 22 per cent to 19 per cent.
This made room for Android to climb by four per cent, though iOS still dominates the tablet market, an area that continues to see rivals struggle against the iPad.
iPad in-app ad impressions climbed from nine per cent to 12 per cent, supported by its recent egging-free tablet launch in China where traffic surged by 150 per cent in its debut week.
The new iPad is now actually catching up with the iPad 2's impressions, accounting for 20 per cent in five, while its predecessor reached 24 per cent in the same time period.
Meanwhile, the Kindle Fire is the leading Android device with a 38 per cent share, despite Samsung the number one Android tablet maker.
http://www.mobile-ent.biz/news/read/iphone-and-ipod-touch-in-app-ad-impressions-on-the-slide/019167
Mobile marketing and ad firm Velti says Apple devices account for 58 per cent of in-app ad impressions, but iPhone's share has fallen from 31 per cent to 27 per cent, while iPod Touch has dipped from 22 per cent to 19 per cent.
This made room for Android to climb by four per cent, though iOS still dominates the tablet market, an area that continues to see rivals struggle against the iPad.
iPad in-app ad impressions climbed from nine per cent to 12 per cent, supported by its recent egging-free tablet launch in China where traffic surged by 150 per cent in its debut week.
The new iPad is now actually catching up with the iPad 2's impressions, accounting for 20 per cent in five, while its predecessor reached 24 per cent in the same time period.
Meanwhile, the Kindle Fire is the leading Android device with a 38 per cent share, despite Samsung the number one Android tablet maker.
http://www.mobile-ent.biz/news/read/iphone-and-ipod-touch-in-app-ad-impressions-on-the-slide/019167