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View Full Version : Sony responds to Emmy Sixaxis 'controversy'



wraggster
January 11th, 2007, 16:30
via cvg (http://www.computerandvideogames.com/article.php?id=154565)

Sony has responded to the 'mix-up' surrounding its announcement on the PS3 Sixaxis controller winning an Emmy earlier this week, stating that yes, it was the Dual Shock that won the award.

A minor furore erupted when Sony originally issued a statement saying the honour had been bestowed on Sixaxis, as it subsequently emerged that the statement was incorrect. The National Academy of Television Arts & Sciences confirmed it had awarded the Emmy to the Dual Shock.

It appears Sony was initially scratching heads about the nature of the award, too. Speaking to Next-Gen.biz before the company corrected its announcement about the Emmy, SCEA's PR chief Dave Karraker said, "I accepted the award myself and all they said was that the award was for 'technological innovation for device controller' ... but looking back, they never really did say for which one".

Karaker also said that The National Academy of Television Arts & Sciences had actually approved Sony's press announcement on Sixaxis' success prior to its release.