wraggster
September 7th, 2012, 20:50
iPhone users are downloading fewer premium apps while Android users are buying more.
A survey of 17,000 smartphone users shows that Android users are catching up with iPhone users when it comes to buying apps.
In 2011 Apple was streets ahead with with 39 per cent of iPhone users having more than 20 paid apps, and only three per cent having none.
On the other hand, Android users were more likely to have no paid apps at all (12 per cent) than they were to have more than 20 (ten per cent).
In 2012 those numbers have changed significantly.
This year, 19 per cent of Android users and 26 per cent of iPhone users now have more than 20 paid apps on their phones. Meanwhile, the number of those with no premium apps at all is now more balanced: six per cent of iPhone users (an increase of three per cent) and seven per cent of Android users (a drop of five per cent) don't have any paid-for apps on their phones.
http://www.mobile-ent.biz/news/read/android-gaining-ground-on-paid-apps/019285
A survey of 17,000 smartphone users shows that Android users are catching up with iPhone users when it comes to buying apps.
In 2011 Apple was streets ahead with with 39 per cent of iPhone users having more than 20 paid apps, and only three per cent having none.
On the other hand, Android users were more likely to have no paid apps at all (12 per cent) than they were to have more than 20 (ten per cent).
In 2012 those numbers have changed significantly.
This year, 19 per cent of Android users and 26 per cent of iPhone users now have more than 20 paid apps on their phones. Meanwhile, the number of those with no premium apps at all is now more balanced: six per cent of iPhone users (an increase of three per cent) and seven per cent of Android users (a drop of five per cent) don't have any paid-for apps on their phones.
http://www.mobile-ent.biz/news/read/android-gaining-ground-on-paid-apps/019285