How Microsoft Is Wooing College Kids To Write Apps For Windows 8

[wraggster]

Bloomberg has an interesting story about Microsoft's efforts to simultaneously woo younger workers and to get more apps into its Windows Store (http://www.businessweek.com/news/2012-09-21/microsoft-deploys-college-kid-cool-in-windows-8-apps-race-tech#p1). Quoting: 'Microsoft, the world's largest software maker, designed Windows 8 for touch-screen technology included in the company's first tablet, Surface, and other devices coming this year. To gain share in tablets, a market expected by DisplaySearch to reach $66.4 billion in 2012, Microsoft needs enough apps to challenge the more than 200,000 available for iPad. Using student recruits is one way Microsoft can woo app developers who are used to building programs for mobile phones and tablets, where the company has little and no share, respectively. Luring programmers before graduation is particularly critical for recruitment in the U.S., which lags behind countries such as India and China in its ability to crank out qualified engineers.'"

http://developers.slashdot.org/story/12/09/21/1717235/how-microsoft-is-wooing-college-kids-to-write-apps-for-windows-8