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View Full Version : Nokia's anti-iPhone advert



wraggster
October 3rd, 2012, 22:07
Company uses colour as a USP, but this new ad attacking Apple just comes off as desperate.
In a new ad, Nokia is taking the fight to iPhone by pointing out the lack of choice when it comes to colour.
That's right; colour.
While Samsung also took advantage of the iPhone 5's arrival (http://www.mobile-ent.biz/news/read/iphone-5-is-officially-unveiled/019350), its ads highlighted technical differences between its devices and Apple's, and the
http://youtu.be/nf5-Prx19ZM.
This thing from Nokia though...
Released by Nokia Germany, the animated video shows iPhone fans queuing up to pick up their shiny new phones, but when a customer asks for a different colour things begin to fall apart.

Zjrv9-Botx8

http://www.mobile-ent.biz/news/read/nokia-s-anti-iphone-advert/019526