wraggster
October 5th, 2012, 09:51
Sales of Galaxy S III smartphones have increased since the $1.05bn court case
Analytics firm Localytics has found that demand for Samsung's flagship phone is increasing despite the company losing a patent war against Apple and the release of the iPhone 5.
Localytics says it has seen a nine per cent average increase of new Galaxy S III devices since the first week of August, while the number of new Galaxy S IIIs increased by 16 per cent during the Apple patent trial verdict and 15 per cent during the week thatApple announced the iPhone 5 (http://www.mobile-ent.biz/news/read/iphone-5-is-officially-unveiled/019350).
It seems that, far from crushing Samsung's momentum, the high-profile lawsuit (http://www.mobile-ent.biz/news/read/samsung-must-pay-apple-1bn-in-damages/019153) was good PR for the South Korean company and implanted a key thought into the public's mind: "If Apple think this device is similar and a threat, but it costs much less, why don't I buy that instead?"
That's the kind of consumer programming that money can't buy. Well… unless you have $1.05 billion.
http://www.mobile-ent.biz/news/read/apple-patent-trial-loss-was-beneficial-to-samsung/019542
Analytics firm Localytics has found that demand for Samsung's flagship phone is increasing despite the company losing a patent war against Apple and the release of the iPhone 5.
Localytics says it has seen a nine per cent average increase of new Galaxy S III devices since the first week of August, while the number of new Galaxy S IIIs increased by 16 per cent during the Apple patent trial verdict and 15 per cent during the week thatApple announced the iPhone 5 (http://www.mobile-ent.biz/news/read/iphone-5-is-officially-unveiled/019350).
It seems that, far from crushing Samsung's momentum, the high-profile lawsuit (http://www.mobile-ent.biz/news/read/samsung-must-pay-apple-1bn-in-damages/019153) was good PR for the South Korean company and implanted a key thought into the public's mind: "If Apple think this device is similar and a threat, but it costs much less, why don't I buy that instead?"
That's the kind of consumer programming that money can't buy. Well… unless you have $1.05 billion.
http://www.mobile-ent.biz/news/read/apple-patent-trial-loss-was-beneficial-to-samsung/019542