Microsoft Surface Pricing Goes Toe-to-Toe With Apple iPad

[wraggster]

Microsoft has finally revealed the pricing of its upcoming Surface tablet (http://slashdot.org/topic/cloud/microsoft-surface-pricing-goes-toe-to-toe-with-apple-ipad/) to a small group of journalists, including Time's Harry McCracken, who wrote in an Oct. 16 posting that the device's 32GB version will retail for $499 (http://techland.time.com/2012/10/16/microsoft-surface-price/) (or $599 with the flexible keyboard cover) and the 64GB one for $699 (cover included). Preorders will apparently begin by midday Oct. 16. Microsoft unveiled Surface over the summer but kept the pricing a secret until now. That information vacuum led some to hope against hope that Microsoft would attempt something radical and price Surface extraordinarily low—$199, perhaps—in an attempt to undercut Apple's iPad. While that didn't happen, Surface at least matches its biggest rival's low- and high-end price points. The WiFi-only, 16GB version of the iPad retails for $499, while the WiFi-only, 64GB version costs $699 (iPads with a cellular connection cost a bit more)."A related article at BGR explains why the Surface is Microsoft's latest attempt to re-invent itself (http://www.bgr.com/2012/10/16/microsoft-surface-analysis-tablets-windows-8/).

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