wraggster
October 31st, 2012, 21:20
As sales of Apple’s iPhone 5 begin to gather speed, Android devices have managed to increase their market across Europe to 67.1 per cent from 50.9 per cent 12 months ago, sales data from Kantar Worldpanel ComTech has revealed.
However, the smartphone data also shows that the rate of Android growth has slowed after initial iPhone sales show iOS gaining in both the US and Great Britain. Apple’s share has increased from 18.1 per cent to 28.0 per cent over the past year in the UK, while its US share has grown by 14.2 per cent.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, commented on the findings: “While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost. We expect this momentum to be fully realised in the next set of results.”
While the iPhone 5 hit shelves across Europe throughout September, it is yet to become available in China and Brazil.
http://www.mobile-ent.biz/news/read/android-ups-european-market-share-to-67-1-per-cent/019728
However, the smartphone data also shows that the rate of Android growth has slowed after initial iPhone sales show iOS gaining in both the US and Great Britain. Apple’s share has increased from 18.1 per cent to 28.0 per cent over the past year in the UK, while its US share has grown by 14.2 per cent.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, commented on the findings: “While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost. We expect this momentum to be fully realised in the next set of results.”
While the iPhone 5 hit shelves across Europe throughout September, it is yet to become available in China and Brazil.
http://www.mobile-ent.biz/news/read/android-ups-european-market-share-to-67-1-per-cent/019728