wraggster
November 7th, 2012, 00:25
Smartphone penetration breaks 50 per cent mark for the first time.
comScore’s MobiLens service has reported that Samsung is the handset manufacturer of choice among US mobile subscribers, taking 26 per cent of the current market share.
Reporting key trends in the US mobile phone industry during a three-month average period, which ended on September 2012, the study surveyed over 30,000 US mobile subscribers, showing Samsung to be the leading handset manufacturer overall with 26 per cent market share.
Meanwhile, the survey also revealed that smartphone penetration has broken the 50 per cent barrier for the very first time, with Android leading that segment of the market with 52.5 per cent of smartphone subscribers, while Apple accounted for 34.3 per cent.
For a full breakdown of the reports findings, please see the figures below.
OEM Market Share
For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 26 per cent of US mobile subscribers (up 0.4 percentage points), followed by LG with 17.7 percent share. Apple continued to close in on the #2 OEM ranking with 17.5 per cent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 10.9 per cent and HTC with 6.2 per cent.
http://www.mobile-ent.biz/news/read/samsung-takes-26-per-cent-of-us-mobile-subscribers-market-share/019785
comScore’s MobiLens service has reported that Samsung is the handset manufacturer of choice among US mobile subscribers, taking 26 per cent of the current market share.
Reporting key trends in the US mobile phone industry during a three-month average period, which ended on September 2012, the study surveyed over 30,000 US mobile subscribers, showing Samsung to be the leading handset manufacturer overall with 26 per cent market share.
Meanwhile, the survey also revealed that smartphone penetration has broken the 50 per cent barrier for the very first time, with Android leading that segment of the market with 52.5 per cent of smartphone subscribers, while Apple accounted for 34.3 per cent.
For a full breakdown of the reports findings, please see the figures below.
OEM Market Share
For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 26 per cent of US mobile subscribers (up 0.4 percentage points), followed by LG with 17.7 percent share. Apple continued to close in on the #2 OEM ranking with 17.5 per cent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 10.9 per cent and HTC with 6.2 per cent.
http://www.mobile-ent.biz/news/read/samsung-takes-26-per-cent-of-us-mobile-subscribers-market-share/019785