wraggster
November 9th, 2012, 23:07
Sega is planning to release more Sonic the Hedgehog games as part of an expansion effort that will see the blue speedster have a greater presence in the toy, apparel, stationary and other markets.
<figure style="margin: 0px 0px 20px 20px; padding: 0px; border: 0px currentColor; width: 300px; color: rgb(68, 68, 68); text-transform: none; line-height: 21px; text-indent: 0px; letter-spacing: normal; clear: both; font-family: sans-serif; font-size: inherit; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; vertical-align: baseline; float: right; display: block; white-space: normal; position: relative; orphans: 2; widows: 2; font-size-adjust: inherit; font-stretch: inherit; background-color: rgb(255, 255, 255); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;" class="article-image article-image-alt article-image-300">http://cdn.medialib.computerandvideogames.com/screens/screenshot_293207_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=293207)</figure>SEGA's European head of brand licensing, Sissel Henno, told Toys 'n' Playthings magazine (http://www.toysnplaythings.co.uk/current_issue/november_2012_2.aspx) that the company has new digital and boxed games in the pipeline."Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe," he said.
"Similarly, we will also be growing the apparel, publishing and stationary categories. We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise."
The next game to feature Sonic is a kart racing game which could give Mario Kart a run for its money. Read our Sonic & All-Stars Racing Transformed preview (http://www.computerandvideogames.com/236666/reviews/sonic-sega-all-stars-racing-review/) to find out why.
http://www.computerandvideogames.com/377795/sega-to-grow-sonic-in-2013-with-new-games/
<figure style="margin: 0px 0px 20px 20px; padding: 0px; border: 0px currentColor; width: 300px; color: rgb(68, 68, 68); text-transform: none; line-height: 21px; text-indent: 0px; letter-spacing: normal; clear: both; font-family: sans-serif; font-size: inherit; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; vertical-align: baseline; float: right; display: block; white-space: normal; position: relative; orphans: 2; widows: 2; font-size-adjust: inherit; font-stretch: inherit; background-color: rgb(255, 255, 255); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;" class="article-image article-image-alt article-image-300">http://cdn.medialib.computerandvideogames.com/screens/screenshot_293207_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=293207)</figure>SEGA's European head of brand licensing, Sissel Henno, told Toys 'n' Playthings magazine (http://www.toysnplaythings.co.uk/current_issue/november_2012_2.aspx) that the company has new digital and boxed games in the pipeline."Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe," he said.
"Similarly, we will also be growing the apparel, publishing and stationary categories. We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise."
The next game to feature Sonic is a kart racing game which could give Mario Kart a run for its money. Read our Sonic & All-Stars Racing Transformed preview (http://www.computerandvideogames.com/236666/reviews/sonic-sega-all-stars-racing-review/) to find out why.
http://www.computerandvideogames.com/377795/sega-to-grow-sonic-in-2013-with-new-games/