wraggster
November 27th, 2012, 23:24
Sales on Amazon.co.uk up more than threefold.
Amazon EU says that Black Friday was the biggest sales day ever for the Kindle range of devices – Kindle, Kindle Fire, Kindle Fire HD (http://www.mobile-ent.biz/news/read/amazon-unleashes-kindle-fire-hd-line-and-turns-up-the-heat-on-ipad/019281),Kindle Paperwhite (http://www.mobile-ent.biz/news/read/kindle-paperwhite-faces-nook-and-kobo-head-on/019282) – with sales more than three times higher than any other day in the history of Amazon.co.uk.
The online retailer introduced the Kindle Fire to Stateside shoppers a year ago, but the device only reached the UK at the end of this October (http://www.mobile-ent.biz/news/read/trick-or-treat-kindle-fire-hd-moves-to-the-uk-at-the-end-of-october/019286). However, neither the delay nor the fact Brits don't celebrate Thanksgiving prevented shoppers from buying the tablet, with customers snapping up the £99 Fire as it dropped from the usual £129.
Jorrit Van der Meulen, VP of Kindle EU, said: "In response to strong customer demand we included Kindle Fire in Black Friday deals week, dropping the price to just £99, and the reaction has been incredible.
"Customers purchased more than three times as many Kindle devices on Black Friday than on any other day in its history on Amazon.co.uk, and our previous record was impressive."
Amazon recently boasted that its Kindle Fire sales figures were up following the iPad mini unveiling (http://www.mobile-ent.biz/news/read/kindle-fire-hd-sales-heat-up-following-ipad-mini-unveiling/019704), but remained cloak and dagger on hard figures just as it has this time around too. The company also claimed theKindle was its best-selling item on Cyber Monday 2011. (http://www.mobile-ent.biz/news/read/kindle-hits-record-sales-on-cyber-monday/016457)
http://www.mobile-ent.biz/news/read/more-kindles-sold-on-black-friday-2012-than-any-other-day-in-history/019967
Amazon EU says that Black Friday was the biggest sales day ever for the Kindle range of devices – Kindle, Kindle Fire, Kindle Fire HD (http://www.mobile-ent.biz/news/read/amazon-unleashes-kindle-fire-hd-line-and-turns-up-the-heat-on-ipad/019281),Kindle Paperwhite (http://www.mobile-ent.biz/news/read/kindle-paperwhite-faces-nook-and-kobo-head-on/019282) – with sales more than three times higher than any other day in the history of Amazon.co.uk.
The online retailer introduced the Kindle Fire to Stateside shoppers a year ago, but the device only reached the UK at the end of this October (http://www.mobile-ent.biz/news/read/trick-or-treat-kindle-fire-hd-moves-to-the-uk-at-the-end-of-october/019286). However, neither the delay nor the fact Brits don't celebrate Thanksgiving prevented shoppers from buying the tablet, with customers snapping up the £99 Fire as it dropped from the usual £129.
Jorrit Van der Meulen, VP of Kindle EU, said: "In response to strong customer demand we included Kindle Fire in Black Friday deals week, dropping the price to just £99, and the reaction has been incredible.
"Customers purchased more than three times as many Kindle devices on Black Friday than on any other day in its history on Amazon.co.uk, and our previous record was impressive."
Amazon recently boasted that its Kindle Fire sales figures were up following the iPad mini unveiling (http://www.mobile-ent.biz/news/read/kindle-fire-hd-sales-heat-up-following-ipad-mini-unveiling/019704), but remained cloak and dagger on hard figures just as it has this time around too. The company also claimed theKindle was its best-selling item on Cyber Monday 2011. (http://www.mobile-ent.biz/news/read/kindle-hits-record-sales-on-cyber-monday/016457)
http://www.mobile-ent.biz/news/read/more-kindles-sold-on-black-friday-2012-than-any-other-day-in-history/019967