wraggster
December 12th, 2012, 00:27
A new report by GameTrack shows that America is still the Western world's gaming superpower. American gamers still outnumber their UK counterparts, they play across more devices and mediums, and they also show the largest appetite for online gaming.
Thanks to the study, run by Ipsos nMediaCT, we know that almost half of the American gaming audience (48 per cent) play online games, compared 42 per cent who played packaged games. And while it's still easy to think of big MMOs like World Of Warcraft when online gaming is mentioned, 27 per cent of that online gaming in the US is through browsers. 31 per cent also played games through apps on their phones and tablets, a figure that seems surprisingly low considering most people have a mobile phone capable of hosting those apps.
By comparison the UK gamers are still traditionalists, with packaged games still the biggest part of the audiences' gaming diet, followed by online and apps. In the online category play is distributed evenly over downloads, social, multiplayer and browser.
This order of importance for packaged, online and app games is mirrored by France, Germany and Spain. In monetary terms, packaged is still the most important player, although the report notes this share is falling in both the UK and Spain.
http://www.gamesindustry.biz/articles/2012-12-11-us-still-the-gaming-super-power
Thanks to the study, run by Ipsos nMediaCT, we know that almost half of the American gaming audience (48 per cent) play online games, compared 42 per cent who played packaged games. And while it's still easy to think of big MMOs like World Of Warcraft when online gaming is mentioned, 27 per cent of that online gaming in the US is through browsers. 31 per cent also played games through apps on their phones and tablets, a figure that seems surprisingly low considering most people have a mobile phone capable of hosting those apps.
By comparison the UK gamers are still traditionalists, with packaged games still the biggest part of the audiences' gaming diet, followed by online and apps. In the online category play is distributed evenly over downloads, social, multiplayer and browser.
This order of importance for packaged, online and app games is mirrored by France, Germany and Spain. In monetary terms, packaged is still the most important player, although the report notes this share is falling in both the UK and Spain.
http://www.gamesindustry.biz/articles/2012-12-11-us-still-the-gaming-super-power