Stories of 2012: Vita’s struggle for mainstream acceptance

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http://media.edge-online.com/wp-content/uploads/edgeonline/2012/12/Vita-610x339.jpg (http://media.edge-online.com/wp-content/uploads/edgeonline/2012/12/Vita.jpg)“Is the Vita on life support?” “Will the Vita really die?” It’s fair to say the irony of its name hasn’t been lost on critics of Sony’s portable. Such headlines may be a little premature, but nor are they entirely wide of the mark: twelve months after its Japanese bow, Vita is undeniably struggling, faced with the twin threat of a resurgent 3DS and Apple’s continued dominance of the mobile space.It all started so promisingly, too. Around 325,000 units were sold (http://www.edge-online.com/news/media-create-vita-sells-325000-launch/) in Vita’s first 48 hours on sale in Japan last December: slightly less than 3DS’s 375,000, granted, but given Vita’s position as a premium device – with a game and accessories, many were paying ¥40,000 (£328) for their new console – it was considered a very healthy start.Second week sales weren’t quite so robust: Vita sales dropped by 77 per cent (http://www.edge-online.com/news/mario-kart-7-tops-japanese-chart-vita-slips-fifth/) in the week before Christmas. Not only was it outsold by its forerunner, but, more gallingly, by a ratio of almost 6:1 by its closest rival, Nintendo’s 3DS. By the third week in January sales had dropped to 18,361 units (http://www.edge-online.com/news/vita-sales-drop-57-cent-under-20000/), as Vita reached just over 450,000 sales. In its first month on sale, it had shifted over 40% less than 3DS in its first month, and we needn’t remind you that Nintendo considered its own sales in that time so disastrous that a massive price cut was deemed the only solution. Sony had been selling Vita at a loss since day one: following Nintendo’s example was clearly out of the question.Things looked a little rosier by the time Vita arrived in the west. SCEI president Andrew House promised (http://www.edge-online.com/news/stories-of-2012-vitas-struggle-for-mainstream-acceptance/%E2%80%9Dhttp://www.edge-online.com/news/sony-3ds-sales-good-news-vita/)“an even more stunning lineup of games” for its February launch, and though that may have been overstating the case a touch, it was an undeniably strong start for Vita software. An excellent newWipEout (http://www.edge-online.com/review/wipeout-2048-review/), a solid portable Uncharted (http://www.edge-online.com/review/uncharted-golden-abyss-review/), a return to form for Lumines (http://www.edge-online.com/review/lumines-electronic-symphony-review/) and a broad range of retail and digital titles besides helped Sony narrowly outstrip 3DS’s launch, with House apparently “thrilled” by Vita’s early sales.In playing such an aggressive opening hand, however, Sony had left little in reserve. Retail titles were thin on the ground until May’s Gravity Rush (http://www.edge-online.com/review/gravity-rush-review/), and sales plummeted, reaching a nadir in June as Sony admitted (http://www.edge-online.com/features/vitas-fight-for-life-after-almost-a-year-has-sonys-handheld-of-all-trades-managed-to-distinguish-itself/)just 400,000 units had been sold in the three months between March and June, less than half PSP’s tally in the same period. With little on the slate for the rest of the year, Sony needed to show early adopters that Vita was a worthwhile investment, and it had the perfect opportunity at E3.

http://www.edge-online.com/news/stories-of-2012-vitas-struggle-for-mainstream-acceptance/