wraggster
January 12th, 2013, 21:43
Activision Blizzard’s Skylanders has raised more than $500m in revenue in the US, the publisher has revealed.
Console and handheld title Skylanders Giants, sequel to Skylanders: Spyro’s Adventures, generated more than $195m in US sales since its release in October, although this includes sales of inclusive accessory packs and figures.
This means that just under half of the total revenue garnered from the franchise came from its latest title in just two months since release.
"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in,” said Activision Publishing VP of product management Joshua Taub.
“Now the category has been established in the market and embraced by parents and kids everywhere. We're humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it's gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."
http://www.develop-online.net/news/42965/Skylanders-amasses-500m-in-US-sales
Console and handheld title Skylanders Giants, sequel to Skylanders: Spyro’s Adventures, generated more than $195m in US sales since its release in October, although this includes sales of inclusive accessory packs and figures.
This means that just under half of the total revenue garnered from the franchise came from its latest title in just two months since release.
"Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in,” said Activision Publishing VP of product management Joshua Taub.
“Now the category has been established in the market and embraced by parents and kids everywhere. We're humbled by the continued support and acclaim from parents, kids and critics alike, but more importantly, it's gratifying to see kids excited about the adventures that await them both in the digital and physical worlds."
http://www.develop-online.net/news/42965/Skylanders-amasses-500m-in-US-sales